As the national body representing the interests of drinks manufacturers, distributors, retailers and the 16 million drinkers of alcohol beverages in Australia, ABA aim is to create a sustainable alcohol beverages industry to support the livelihoods of half a million Australians.
ABA represents everyone in the industry – from the award-winning makers, to the warm hospitality, tourism and retail workers who deliver drinks to enjoy as part of a balanced lifestyle.
ABA advocates for the industry ensuring regulations are balanced for long term sustainability and certainty in the market, while working with all stakeholders to minimise the harms associated with alcohol misuse.